A search bar is typically located in the upper right-hand corner of the website’s header. It is usually noted by the word “Search” within a form field, or includes some sort of magnifying glass icon. Here, users can type in a word or phrase they’re looking for more information on and then be taken to a results page listing website pages that may have related content within them. This functionality is helpful for site visitors that may know exactly what information they’re looking for but don’t want to browse through your navigation.
Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them.