Links allow website users to get from one web page to the next. They can be in the form of text or an image. Text links are typically highlighted in some way, using color to make the words stand out from static copy or making the text look like it’s in a button. Images can be highlighted with some sort of color overlay, words or symbols to make it obvious that it’s clickable. All links, regardless of how they’re visually represented, should have some sort of hover state to indicate its clickability for accessibility purposes.
Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales.