A breadcrumb is essentially a trail at the top of any given web page that shows a user where that particular page lives within the site structure. For instance, if someone is on a page about a nonprofit’s mission, the breadcrumb at the top might say Home / About / Mission and Vision. It’s an additional (but optional) way to let users understand where they’re at on your site.

There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Bing and so on.