A Call to Action is exactly what it sounds like; a visual element asking users to complete an action. Common CTAs for nonprofit websites may request that users subscribe to a newsletter, donate to a cause, sign up to volunteer or download specific educational materials, just to name a few.
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Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them.
There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Bing and so on.
As a web designer, you should design your websites to give your visitors the greatest ease of use, the best impression and most important of all a welcoming experience.
No matter how beautifully designed your website is, if it is difficult to access the content, your site is only as helpful as a hollow shell.
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