A Call to Action is exactly what it sounds like; a visual element asking users to complete an action. Common CTAs for nonprofit websites may request that users subscribe to a newsletter, donate to a cause, sign up to volunteer or download specific educational materials, just to name a few.
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No matter how beautifully designed your website is, if it is difficult to access the content, your site is only as helpful as a hollow shell.
Your website is where your business resides — it’s like the headquarter of an offline company.
There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income.
Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales.
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