A hover state (also called a rollover state) is the slight animation that is triggered when a user rolls their cursor over a link. This helps ensure that site visitors know what they can and cannot click on throughout the site. A hover state can be as simple as a button changing colour or as complex as design elements moving or fading in and out.

There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income.