All websites should have primary (or main) navigation. Primary navigation is typically a list of prominent links toward the top of the page, with titles that help users determine where they want to go from wherever they are on the site. The primary navigation features the parent pages of a website, which are typically broad topics leading users to related, more detailed, child pages.

Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales.