All websites should have primary (or main) navigation. Primary navigation is typically a list of prominent links toward the top of the page, with titles that help users determine where they want to go from wherever they are on the site. The primary navigation features the parent pages of a website, which are typically broad topics leading users to related, more detailed, child pages.

There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Bing and so on.