Secondary navigation is typically found in the website header above the primary navigation. While the primary navigation is considered the main nav, secondary navigation can include helpful items for users that you may want to highlight. A lot of times you’ll find action items like Log In, Donate, or Volunteer.

There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income.